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The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, have declared Audi as the most innovative premium brand in the “Autonomous driving and safety” category, and the Audi A8 as the most innovative model of the year 2018.

The victory for the Audi A8 is a proof to the numerous innovations which the brand’s flagship delivers. The active suspension took first place in the rankings. In the case of a side impact, it mitigates the risks for passengers by instantly raising the body by a few centimetres. The exit warning, the laser scanner and the HD Matrix LED headlights with Audi laser light also provided the large sedan with important points.

For the award as the most innovative premium brand in the “Autonomous driving and safety” category, the four-door design vision Audi Aicon proved compelling alongside the assistance systems in the Audi A8. The futuristic design study is geared entirely to autonomous driving and dispenses with a steering wheel and pedals.

The manufacturer’s standings were decided based on a study of the database maintained by the “Center of Automotive Management” in Germany. An expert jury reached the decision for the suppliers. A total of 1,296 innovations from all leading automakers involving around 60 brands were incorporated into the 2018 rankings.

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