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For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results.  Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage, and Soul — included among the top 10 vehicles in the industry, the most of any brand.  In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).

The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments.  Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

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