MG Motor has signed a partnership with Liverpool FC, becoming the historic football club’s official global car partner. The association with Liverpool FC, the current titleholder of the UEFA Champions League, will accelerate MG’s brand awareness across global markets such as Europe, Asia, Middle East, Australia, South America, North Africa and more.
For MG and Liverpool fans, the partnership will enable VIP access to watch the Liverpool FC team training, autographed merchandise, match viewing experiences, and much more. They will also have the opportunity to watch live games at Anfield. This experience-first approach is aimed to strengthen MG’s brand within its target audience of young, sporty and passionate customers.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “MG, an iconic car brand with a rich sporting heritage, has been a valued partner of the club for several years. We’re incredibly pleased to not only be renewing this relationship but also be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans and chances for them to get closer to the action. I’m looking forward to seeing what else we can achieve now that our focus becomes global.”
With the launch of the MG EZS pure electric SUV slated for global markets including the UK, Australia, Thailand, and India later this year, the partnership will be leveraged at a global scale. The carmaker has also recently created its first limited-edition LFC branded car and is now looking at introducing the special version in India, post the global association.