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Vaidya Energy, a subsidiary of the renowned Vaidya’s Organizations of Industries and Trading Houses (VOITH), has announced a strategic collaboration with Ather Energy, India’s leading two-wheeler electric scooter manufacturer. Ather will bring its top-selling flagship model, the 450X. The deliveries of Ather 450X will start in November.
The company will also set up Ather Space, its experiential retail outlet, along with establishing its fast charging network, Ather Grids, across Nepal. The 450X will be offered in two battery choices: 2.9 kWh and 3.7 kWh, catering to a broader spectrum of customer preferences. The 450X is renowned for its outstanding features, including ParkAssist, AutoHold, FallSafe, a 7-inch TFT touchscreen with integrated Google Maps, a maximum speed of 90 km/hr, and an officially certified range of 146 km, establishing it as Ather Energy's most popular product in the Indian market.
To bolster this collaboration, Vaidya Energy will establish fast-charging stations, known as Ather Grids, to address concerns about limited riding range and build trust for the millions of riders in the country.
Suryansh Vaidya, CEO of Vaidya Energy, expressed the essence of this collaboration, stating, "We believe that mobility should transcend the mundane; it should be an experience that brings joy and thrill to people's lives. Through our collaboration with Ather Energy, we are fusing our expertise with their cutting-edge electric vehicle technology, setting the stage for an entirely new level of excitement in the realm of mobility. Importantly, our vehicles not only offer a thrilling experience but also contribute significantly to cost savings, added convenience, and reduced commute times. We pledge to develop the whole ecosystem and focus on the customer experience, whether it comes to the product itself, its services and the infrastructure".
Ravneet Phokela, Chief Business Officer at Ather, said “Ather has pioneered the electric scooter segment in India and while we continue growing domestically, we are really excited about expanding our business footprint to international markets. We have had incredible in-bound demand from multiple markets, and Nepal is the first step in our journey of going international. We see Nepal’s automobile market as a microcosm of the rising global consciousness over switching to cleaner mobility choices. In line with our ecosystem approach of market creation, we will also roll out our public fast charging infrastructure, which has proven to be a huge differentiator for us in India. We are delighted to partner with Vaidya Group as we enter the Nepal market. Their extensive experience and established expertise in the automotive retail sector will complement our efforts in creating an exceptional experience for our fans and customers.”
Ather currently has a robust retail sales network across India, with a presence in 100+ cities and 150 outlets. The company has installed more than 1500 Ather Grids, fast charging points across India. Ather's manufacturing facility, spread across 300,000 sq. ft. will help the brand expand its production capacity to 420,000 units per year in FY 2024 , further enabling the company to fulfil the increasing demand for its flagship scooter, the Ather 450X.
