Ducati Motor Holding closes 2019 with 53,183 bikes delivered to customers worldwide, nudging last year’s figure of 53,004 bikes even higher. A major contribution to this result came from the Panigale: with sales totalling 8,304, it retains the market leadership established in 2018 and confirms its status as the world’s best-selling superbike with a market share of 25%.
Two new bikes introduced in 2019 – the Hypermotard 950 and Diavel 1260 – racked up sales of 4,472 and 3,129 respectively, doubling the overall volumes achieved in 2018 by previous versions.
The Multistrada family performed equally well, scoring a 3% increase compared to 2018 (thanks also to the addition of the 950 S and a revamped 1260 Enduro); deliveries totalled 12,160, the best sales performance since the Bologna-built multibike made its debut sixteen years ago. Sales figures for 2019 have reinforced Ducati’s position at the premium end of the motorcycle market.
“2019 was a tough but also rewarding year. We’re working to make Ducati the world’s most desirable motorcycle brand”, stated Claudio Domenicali, CEO of Ducati Motor Holding, “and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track. In today’s global market, one in every four superbikes is now a Panigale. The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020.”