As part of its core commitment to gender diversity and community development, MG Motor India recently extended its focus on educating the girl child with Hector. The automaker rolled out its ‘Worth Waiting For’ programme, enabling those who have booked the Hector to be part of the social cause, while they wait for their scheduled vehicle delivery. Extending its partnership with IIMPACT NGO, the carmaker had announced that it will contribute towards the education of one girl child for every two weeks of wait borne by Hector customers. Now, MG Motor India has further augmented its Worth Waiting For programme with a unique rewards initiative.
Under the rewards initiative, customers will additionally gain 1,000 points every week. The points can be redeemed for MG’s range of Genuine Accessories and/or prepaid maintenance packages while receiving delivery for the Hector, this year. MG Hector’s accessories are available across its 120 centers in India and come with a warranty of one year/20,000 kilometres.
Even before the carmaker had started selling the Hector, it had shared its plans to educate one girl child for every unit sold in India. It has been working with different organisations like The Better India and TRAX, and is even enabling skill training for women from nearby rural areas at its Halol plant under the NEEM initiative. As a future-ready organization, MG has also been setting industry benchmarks in terms of gender diversity at its workplace. With women comprising 31% of its total workforce in India, the automaker has the most gender diverse workforce in the industry.
Earlier this year, MG had signed an MoU with IIMPACT NGO for adopting 30 learning centers in places including remote villages and providing free education to girl children. Going forward, MG Motor India plans to extend the programme further with various NGOs as part of its vision to create a larger support system for underprivileged women. The company has also pledged to substantially increase its contribution towards girl child education every year with the growth in its operations in the country.