Yamaha Motor India has announced its new pan India brand campaign ‘The Call of the Blue 2.0’. The campaign which was launched last year is designed to eulogize about Yamaha’s racing DNA slotted into Indian two-wheelers and it draws parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, style and sportiness. Yamaha says the new campaign expresses a sense of reward upon the exciting, sporty and stylish experiences of Yamaha as the brand is revved up to incite racing excitement into Indian roads.
To add to this excitement, Yamaha has also launched the 2019 Monster Energy Moto GP Editions of the YZF-R15 Version 3.0, the FZ 25 and the Cygnus Ray ZR. The Yamaha YZR-M1 inspired branding can be found appearing on the fairing, tank and side panels outlining its R-DNA pedigree. This includes the Monster Energy Yamaha Moto GP livery, premium gold Yamaha Motor tuning fork logo, Yamaha racing speed block logo and the brand slogan logo. Additionally, the ‘racing branded’ T-shirt is offered complimentary with the purchase of the two-wheelers from the lineup of Monster Energy Yamaha Moto GP Limited Edition 2019.