Marking its entry into the premium hatchback segment, Tata Motors has launched – the Altroz in India. The Altroz will be available in five trim levels at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. Tata Altroz has also become the latest recipient of the 5-star adult safety rating from Global NCAP, the foremost global car assessment program. This makes Altroz not only the second vehicle from Tata Motors to achieve this, but also makes it the second passenger car in the Indian automotive industry to make it to this level, after the Nexon, which was awarded this distinction in December 2018.

The Altroz will also be the first car in India to be offered with factory fitted customization options. Customers will be able to choose what features they want and Tata Motors will create the car as per the choice of variant and features required. The customization would not affect the warranty of the car, as all the features would be factory fitted. Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban. The Altroz will be available in 5 exciting colors – High Street Gold, Downtown Red, Midtown Grey, Avenue White, and Skyline Silver It will be available with dual-tone black roof option with 3 body color options- High Street Gold, Downtown Red & Avenue White

Hosting a  launch event, Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor, and the Nexon. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS-VI ready diesel variants in their respective segments.

The new Nexon will be available in 1.2L Revotron turbocharged petrol BSVI engine and 1.5L Revotorq turbocharged diesel BSVI engine and will command a starting price of INR 6.95 lakhs and INR 8.45 lakhs respectively. The Tiago 2020 will be the successor to a highly-successful first-generation Tiago. The car will be available in both manual and AMT options. It will be available in a 1.2L Revotron petrol BSVI engine and will be available at a starting price of INR 4.60 lakhs. The Tigor 2020 will be available at a starting price of INR 5.75 lakhs and will come with a 1.2L Revotron petrol BSVI engine.