Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kick off in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. JLR, owned by India’s Tata Motors, said the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. Jaguar will also transition away from SUV-style vehicles, citing CEO Thierry Bollore — the theory being that Land Rover takes over and completely fills that space in the future. JLR said that as it electrifies its model range, it will keep all three of its British plants open. JLR said it will spend around 2.5 billion pounds ($3.5 billion) annually on electrification technologies and the development of connected vehicle services. Shares in Tata Motors rose as much as 3% after the announcement.

The plans come as car groups worldwide pursue zero-emission strategies to meet stringent CO2 emission targets in Europe and China. A number of countries have also announced bans on new fossil-fuel vehicle sales – in the United Kingdom that ban should take effect in 2030. The carmaker said it was “on a path towards” a double-digit operating profit and positive cash flow and aims to achieve positive cash excluding debt by 2025. JLR said it aims to achieve net-zero carbon emissions across its supply chain, products, and operations by 2039.