In conversation with Mr Shahil Agrawal, MD, Jagdamba Motors Pvt. Ltd on the company’s bet in the Nepalese market and the need for personal mobility products.

Please elaborate on JMPL’s association with TVS Motor Company for Nepal.

We have been associated with TVS Motor Company as an authorised dealer since 2015, to meet the mobility needs of the customers in Nepal, with an extensive portfolio of two-wheelers. Jagdamba Motors Private Limited has a comprehensive dealer network with 120 dealers across Nepal and seven exclusive showrooms in Kathmandu. We have focused on ensuring service and spare parts availability to enhance customer experience and secure their trust in the brand. The technology and quality prowess of TVS Motor Company, combined with our network facility, has spelt a success story for both organisations in the country.

What are the key parameters you use to identify suitable mobility products for the Nepal market? How do you think the TVS Motor Company products fulfil the requirements of the Nepalese population?

The customers of Nepal are youthful, quality conscious and tech-savvy with a love for racing. They seek mobility solutions that are premium, robust quality, and suitable for the country’s varied terrain. We at JMPL, together with TVS Motor, are committed to bringing the most innovative and segment-defining products customised to suit the requirements of our valuable customers in Nepal. The association has introduced premium motorcycles, scooters and mopeds in the country.

The TVS NTORQ 125 has also become a national favourite, achieving a sales milestone of 50,000 units.

We call ourselves the ‘leader of range’ because we have a diverse product range catering towards all the target groups. We have motorcycles from 100cc to 310cc (TVS XL100, TVS Radeon, TVS Stryker, TVS Apache 160, 180, 200 and RR310), and scooters in both 110cc and 125cc categories (TVS WEGO, TVS Jupiter, TVS Zest 110, TVS Dazz, TVS NTORQ 125 – Drum, Disc, Race Edition, Race Edition (Fi) and SuperSquad Edition).

The TVS Apache RTR series is extremely popular in the region, backed by its rich racing pedigree and superior performance. The TVS NTORQ 125 has also become a national favourite, achieving a sales milestone of 50,000 units. The connected technology and the youthful proposition of the scooter have attracted a lot of customers in the country.

Who are the key consumers of TVS NTORQ 125 in Nepal?

Nepalese customers are tech-savvy, practical, early adopters, aggressive, sensitive, and brand-centric. Since its launch in 2018, TVS NTORQ 125 has become a Gen-Z favourite in the country. It is Nepal’s first Bluetooth-enabled scooter and boasts of 30+ segment-leading features which resonate strongly with young buyers. Over time, the TVS NTORQ 125 has introduced a range of variants that attract multiple buyers at different price points, such as Drum, Disc, Race Edition and SuperSquad Edition.

We will continue to build properties that create aspirations for TVS Motor Company products in the country.

Take us through some exciting marketing interventions that you have undertaken for TVS NTORQ 125?

At JMPL, our goal has always been to focus on leveraging platforms that will resonate with our target group, the youths of Nepal. We have nurtured such associations at regular intervals, and some popular examples are TVS NTORQ 125 PUBG 2021 Championship, Durbarmarg Street Festival, Face of NTORQ, My NTORQ moments, Mall Activations, Valentine Campaign, among others. TVS NTORQ 125 is endorsed by two top celebrities, namely, Swastima Khadka, who denotes style and Pradip Khadka, who denotes power in the segment. We will continue to build properties that create aspirations for TVS Motor Company products in the country.