Ford Nepal (GO Automobiles Pvt. Ltd) successfully conducted its “OFF TO NUWAKOT” 4×4 event – a customer engagement program with a motive of internal tourism promotion and development of off-roading culture in Nepal.

To provide a brief, Nuwakot, at an elevation of 900 m, the ancient citadel stands proud as if untouched by changing times, amid the quaint Nuwakot Bazaar. While the interior of the durbar suffered some damage during the recent earthquake on 25th April 2015, the buildings are still intact and a tour of the premises is still possible. Reconstruction efforts are underway to conserve the heritage site that played a pivotal role in shaping the history of modern Nepal. The durbar is still an undiscovered treasure, despite its historical and cultural significance. The seven-story pal­ace fortress was built during the reign of Prithvi Narayan Shah in the 18th century. It shows little evidence of the attacks by Malla and later Chinese forces.

The idea of  ‘OFF TO NUWAKOT’ was to emphasize the culture of exploration and travel along with the demonstration of Ford’s rugged lifestyle trucks. With approximate 40 participants, Ford Nepal made its way to the historic lands of Nuwakot with several activities in between such as jungle excursion, zip line and sight-seeing. The event came to an end after visiting the Nuwa Estate Farm which promotes sustainable coffee farming in Nuwakot.

A representative from Ford Nepal was quoted as saying, “The idea of 4×4 event comes along with market development and promotion of Ford adventure vehicles i.e. Ford Ranger, Ford Ranger Raptor and new line up Ford Everest. All these capable ranges are from Thailand and are known for the performance and capabilities”.

Ford Nepal conducts several expeditions every year as a part of its adventure outings. Some of the events include DRIVE TO MANANG, DRIVE TO LO-MANTHANG and MUSTANG ADVENTURES which are the benchmark for adventure events in Nepal.

Also Read: Ford Adventure: The Gem That Is Manang