Türkiye’nin Otomobili Girişim Grubu, or TOGG, opened its production facility with a grand ceremony. At the ceremony, Turkish President Recep Tayyip Erdoğan took the stage with the prototype of the first C-segment SUV to be produced by the brand. At the opening ceremony, it was also announced that TOGG would not use a dealer-based system. Instead, users will be able to order through the mobile application called “TOGG Care.” Models will be tested in areas called “experience points.”

The brand’s first model, the C-SUV, will go on sale in March 2023. For the highly anticipated C-Sedan, which appeared at the CES 2022, we have to wait for 2025. TOGG didn’t announce the name of the new model at the ceremony, but it did offer some hints at the final production form. We’re told that the EV will come with options for single and dual motors, two battery capacity options, and predicted maximum ranges of 186 miles (300 kilometers) and 311 miles (500 km), respectively.

TOGG says its plant is expected to produce between 17,000-18,000 vehicles in its first year. The company also speculates that by 2030, the plant will have produced more than 1 million cars.