TVS Motor Company has announced its foray into the European market through a collaboration with Emil Frey, a century-old automotive distribution enterprise based in Zurich.

The lineup set to hit the European market includes the TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.

The initial European launch will take place in France, slated for January 2024, featuring a comprehensive range of TVS Motor products, encompassing both Internal Combustion Engine (ICE) and Electric Vehicle (EV) models, as outlined in a statement by TVS Motor.

Emil Frey, a prominent automobile importer and retailer in Europe, known for its service to major automotive brands, will play a pivotal role in the distribution, sales, marketing, and service networks of TVS products as part of this partnership.

Presently, TVS products are available in over 80 countries across Asia, Africa, and Latin America. In the first half of the ongoing fiscal year, exports constitute approximately 25 percent of the company’s overall business.