TVS Motor Company, the first Indian manufacturer to participate in the Dakar Rally along with TVS Racing Factory Racer Harith Noah, has made history by finishing within the top 11 at the Dakar Rally 2024. Dakar Rally, the world’s toughest rally organized in Saudi Arabia across challenging terrains and extreme weather conditions through 12 stages and 14 days covering over 5,000 km. For over four decades, TVS Racing has been actively participating and nurturing racers across racing formats and has been participating in the Dakar Rally since 2015.

In the 2024 Dakar Rally edition, Harith exhibited an exceptional performance that underscored his skills, determination, resilience, and consistency on the racetrack. Competing against the world’s finest and swiftest racers, Harith secured victory in the Rally 2 class, achieving an impressive 11th position in the Rally GP Overall Class—a significant advancement from his previous best of 20th place.

TVS Racing, a trailblazer in cultivating the racing culture in India and exemplifying the “Track to Road” philosophy through the engineering of the TVS Apache series, continues to witness the success of the motorcycle in becoming one of the fastest-growing sports bikes. This success is in alignment with the product’s prowess and the trust it has garnered among customers across 82 countries.

Expressing his satisfaction, Harith Noah, TVS Racing Factory Team rider, stated, “I am extremely happy to have arrived at the finish line of Dakar Rally 2024 at position 11, in the final stage. The main goal was to finish the line and that’s what my team and I have been preparing for. The intention was to ride consistently every day, taking one km at a time within an hour. The first week started slow as expected but second week onwards I started feeling better on the bike and started pushing myself when I felt comfortable while navigating easily through the terrains. I surprised myself in Stage 10 with a 5th overall ranking and winning the stage for some time. But yes, I am extremely happy to be here and winning the category for first overall. Even though I got sick halfway through the rally, I made sure that I stayed on my feet and as always, it’s a great blessing to be here at the finish line.”

Mr Vimal Sumbly, Head – Business, Premium, said, “TVS Racing has been instrumental in fostering motorsports in India and committed to nurturing talent globally. At TVSM it is our aim and mission to back young racers and make racing democratic. We are extremely proud of Harith for the determination and grit he showed across all stages of the rally. This is a landmark achievement for India and Harith has become an inspiration for youngsters to take up motorsports. His achievements are a true reflection of the hard work, dedication, and practice that have put in by him as well as the team, to achieve a performance of this measure, and it has been a delight to watch him brave through the toughest rally at Dakar this year.”

The Dakar Rally 2024 marked the 46th edition of the annual international Rally-Raid, unfolding amidst the dunes of Saudi Arabia. The journey encompassed unknown landscapes, unexpected challenges, untold stories, and unforgettable memories, commencing at Alula, passing through Riyadh, the vast desert of the Empty Quarter, and concluding at Yanbu.