Hyundai’s luxury brand Genesis is gearing up to introduce multiple EVs. Having unveiled the GV60 crossover recently, the company now aims to establish itself as a standalone luxury brand.

Genesis plans to introduce its final combustion-engined model in 2025 and will usher in a family of eight bespoke EVs atop its parent company’s dedicated E-GMP platform, replacing its first-generation models over the course of this decade.

The brand’s chief creative officer Luc Donckerwolke told that the imminent GV60 serves as “a taste of things to come” from the seven EVs that will follow it onto the market. The all-electric successor to the current Genesis GV80 large SUV will be larger inside, but not necessarily in terms of its footprint.

It is expected to use the same extended-wheelbase variant of the E-GMP platform as the production versions of the recent Hyundai Seven and Kia EV9 SUV concepts, which lines it up as a rival to electric SUV flagships from established premium brands such as Audi, BMW, and Mercedes-Benz.