BYD is planning to launch its first pickup truck, a plug-in hybrid model, within the current year. Designed for the global market, this midsize-to-large pickup marks a significant move by the Chinese automotive giant as it steps up competition against global auto firms, from Toyota to Tesla.

Preview images of the truck, draped in orange and blue camouflage, have been unveiled by BYD, offering scant details on both the interior and exterior features of the vehicle. Maintaining a robust aesthetic, the BYD truck showcases wide wheel arches, a high bonnet line, and sizable side-view mirrors. Notable features include roof rails, a short bed length, and conventional door handles.

The BYD pickup truck will boast a combined range of approximately 1,000 kilometers, with an electric range of around 100 kilometers per single charge. Additionally, it will come equipped with an AR-HUD and an active suspension system. Initial reports suggest it will debut as a PHEV model, followed by a BEV variant slated for release next year.

Set to rival established models such as the Ford Ranger, F-150 Lightning, Toyota Hilux, and Tesla Cybertruck, the BYD Truck signifies the brand’s entry into the competitive pickup segment.