Jeep celebrates its 80th birthday in 2021 and the milestone will be marked with the introduction of new 80th anniversary special-edition models including the Wrangler and Rubicon. This year will also see exclusive events and services for all members of the Jeep family under Jeep’s new ‘Jeep Wave’ initiative.

The Jeep story began in 1941 with the fabled Willys MB – the first-ever mass-produced 4×4 vehicle – and grew over the decades with the launch of new products which helped build an enduring reputation that has seen the brand become synonymous with off-road prowess.

As the Jeep brand celebrates its eighth decade, it is entering the next phase in its history; this, of course, involved electrification with the launch of its first plug-in hybrid model. As the first vehicle to carry the 4xe badge, Renegade 4xe is the Jeep take on electrification. This has been coupled with the all-terrain safety of the Jeep eAWD system that activates when needed. The 4xe badge identifies Jeep vehicles offering the best possible balance between efficiency and driving fun.

The 80th-anniversary celebrations will continue throughout the whole of 2021, with dedicated events created to bring customers and enthusiasts closer to the brand and its heritage. The first event, a web conference, saw the unveiling of the new 80th Anniversary special-edition models. Not only do these models pay tribute to the brand’s 80-year history, but they also continue the long-established tradition, started in 1966, of producing special-edition models to mark special anniversaries or achievements.

This year will see the Jeep community come together with a series of dedicated initiatives and events, bringing customers and enthusiasts even closer to the Jeep tradition.  The first such initiative is Jeep Wave, a new programme offering Jeep owners exclusive services and special benefits.

Included as standard on all new Jeep vehicles purchased or leased in 2021 by retail customers, the main benefits of Jeep Wave include the first three scheduled vehicle services, three years of roadside assistance, access to a dedicated premium customer service call center, and priority entry to brand events and partnerships.